Production of the video series "Trying Things On with Allison Fingerett" for plus-size clothing retailer JunoActive.
Launched on 10/30, this series will run until the end of the 2017 and will focus on the fit, feel, and design of several best selling JunoActive pieces. The goal of this project is to show customers how JunoActive's designs fit and look on our 3X model/talent in a fun and relatable way.
I spearheaded this entire project and created, shot, edited, and even produced the soundtrack on my own, with the exception of the title slides being made in-house by JunoActive's graphic designer.
I wrote the story and created this music video using stop motion animation, illustration in Photoshop, and Final Cut Pro.
I was part of the team that created JunoActive's 2017 creative direction with #ThisIsActive. Our goal was to create a hashtag that our customers could use to showcase their active lifestyles, as a way to combat what the mainstream media portrays as a stereotypical active person. We launched a blog series Q&A focused on our customers from all walks of life—athletes, coaches, women recovering from injuries, yoga instructors, bloggers, and everyday women who live active lives.
The design team at JunoActive created a range of inspirational tees to go along with the theme that are sold in their online store. The tees are also great marketing swag that I used to send out to bloggers, influencers, and interview subjects for our #ThisIsActive Q&A blog series.
Link to the blog here.
Brand engagement has quadrupled on social media since we launched the campaign in January 2017, and photos of customers in JunoActive clothes on their own social media accounts has grown exponentially, helping further JunoActive's brand recognition among active plus-size women.
The combination of the easy-to-remember hashtag, the tees, and the blog Q&A series boosted our campaign into more social media feeds than ever, encouraging more plus-size women to talk about their active lives and express themselves through photos on social media.
The #ThisIsActive project will likely continue into 2018 with a focus on shorter, more social media-consumable content and interviews. The blog Q&A series will also contribute to a study on injuries and plus-size women that will be available in Q1 of 2018.
Graphic design projects are primarily social media content-based. Projects include promotional posts, inspirational content, assets for podcast promotion, and more.
I also created a logo for a hand painted clothing brand Bolii and my freelance project Sweet Reach Media LLC.
I write blog and email content, and manage the MailChimp account for Minneapolis book printer Tasora Books. I also consult on their marketing strategy including Google AdWords campaigns and creative direction.
Link to the article: 3 Lessons from Successful Kickstarter Campaigns
I designed and hand-painted these tees, and snapped product photos for my online store.